Krixon
DECISION INTELLIGENCE FOR HIGH-FREQUENCY B2C

Specialist-grade growth decisions.
In hours, not weeks.

Krixon is the reliable growth partner that owns the Decision Loop: it reads the mechanisms behind your numbers across every cohort, tells you what to do next, and learns from every outcome.

Built for growth and retention teams working onSubscriptions & renewalsMonetisation & pricingEngagement & habitReactivation & win-back
01 · UNDERSTAND
What's happening to renewals?
Renewals up 76%, revenue down 63%.
WATCH, DON'T CELEBRATE
02 · FIND
What drives renewals?
Yearly holds 78% of renewals.
WORK THE YEARLY COHORT
03 · FIND DEEPER
What makes Yearly users renew?
Loyal users over-index 1.84× in Yearly.
REINFORCE WHAT WORKS
04 · PLAN
Did the offer work, and for whom?
Monthly +24 pts, late renewers −19 pts.
A TARGETING DECISION
The Decision Loop · a renewals question

The Decision Loop

One renewals question, answered in four steps

  1. 01 · UNDERSTAND
    What's happening to renewals?
    Renewals up 76%, revenue down 63%.
    WATCH, DON'T CELEBRATE
  2. 02 · FIND
    What drives renewals?
    Yearly holds 78% of renewals.
    WORK THE YEARLY COHORT
  3. 03 · FIND DEEPER
    What makes Yearly users renew?
    Loyal users over-index 1.84× in Yearly.
    REINFORCE WHAT WORKS
  4. 04 · PLAN
    Did the offer work, and for whom?
    Monthly +24 pts, late renewers −19 pts.
    A TARGETING DECISION
Outcome feeds the next question
Trusted by
A23Real-money gaming · 75M+ registered players
ahaRegional OTT · 1M+ active subscribers
The problem

Your team's effort isn't the problem.
Decision-making that can't scale is.

01

Too slow.

A single growth decision takes weeks: reading the pattern, finding the call worth making, turning it into a plan. By then the window has often closed.

02

Too shallow.

Dashboards show what moved. AI tools offer plausible reasons. Neither reads the mechanism behind the number, so the call still rests on someone's gut.

03

Stops short.

Insight arrives, and the verdict, the move and the follow-up still fall to your team. Nothing learns from what happened last time.

What you get

The whole decision, from one question.

Krixon takes the weeks of work between a question and a plan, and does it in one pass.

Krixon's implementation plan for the weekly-supplies offer: four buying rhythms, discount two, remind one, hold one.
Ask once. Get a plan you can implement.

Bring the complex question as it is. Krixon breaks it down, runs every analysis it needs, and returns the plan.

Krixon's verdict: renewal conversion is up 76.1% but renewal revenue is down 62.8%, so conversion alone won't fix it.
Verdicts a specialist would sign off on.

Every finding sized, explained, and with the caveat, the way a seasoned specialist in your function would read it.

Krixon's next move for the weekend re-launch: bring back churn returners with ₹100 off on Saturday and Sunday, ready to push to Braze.
Next steps, ready to execute.

The move, who it targets and what to watch, ready to hand to your engagement platform.

Your whole business, in context.

Krixon reads across every data source you connect, plus what your team knows, like a January price hike or this year's priority cohort. Every answer reflects the whole business, not one dashboard.

Krixon connected to Snowflake, New Relic and Databricks on one side, and CleverTap, MoEngage and Braze on the other.
Why Krixon

The capabilities that make every verdict hold up.

01 / 05

Purpose-built for every growth function

Each growth job gets its own questions, investigations and moves, not one generic model.

Krixon at the centre of four growth functions: subscriptions and renewals, monetisation and pricing, engagement and habit, and reactivation and win-back.
Why Krixon

The capabilities that make every verdict hold up.

Purpose-built for every growth function

Each growth job gets its own questions, investigations and moves, not one generic model.

Krixon at the centre of four growth functions: subscriptions and renewals, monetisation and pricing, engagement and habit, and reactivation and win-back.

Knows your business, not just your data

A knowledge graph of how your vertical and your company actually work.

Your metric, renewal revenue, linked to what drives it, your cohorts, your rules, team notes and past decisions.

Deterministic analysis, every time

Statistical models in code compute every number and decide every verdict.

Reads results like a seasoned manager

Every verdict is turned into what it means for your goal, with the caveat stated.

A renewals finding: renewals up 76% but revenue fell 63%, with the so-what, the catch, the size, who it affects and the caveat.

Checked before you see it

A gate checks every AI-written sentence against the numbers before it reaches you.

Under the hood

Engineered judgement.

Your data
WarehouseProduct analyticsCampaigns
01 · RequirementKrixon
Dashboard · daily

Flags outcome, output and input performance

You ask

“What should the paywall be?”

Business agent

Turns the ask into the exact analysis it needs

02 · Reasoning coreKrixon

Analysis agent

Plans and runs the investigation. Every number computed, never generated.

Decision agent

Reads what the facts mean and proposes the move, within your rules.

03 · ExecutionYours

Your engagement platform

Braze · MoEngage · CleverTap

04 · PrecedentKrixon

Memory

Every decision and its outcome

Gate: checked before it moves on
Learned outcomes fed back into reasoning
Warehouse
Product analytics
Campaign data
KRIXON DASHBOARD · EVERY DAY
Flags outcome, output and input performance
Business agent
Turns the ask into the exact analysis it needs
YOU ASK
"What should the paywall be?"
Analysis agent
Plans and runs the investigation. Every number computed, never generated.
Decision agent
Reads what the facts mean and proposes the move, within your rules.
Your engagement platform
Braze · MoEngage · CleverTap
Memory
Every decision and its outcome
YOUR DATA
01 · REQUIREMENT
02 · REASONING CORE
03 · EXECUTION
04 · PRECEDENT
KRIXON
KRIXON
YOURS
KRIXON
VERDICT + NEXT MOVE
LEARNED OUTCOMES
OUTCOME
Gate: checked before it moves on
Fed back into reasoning

Knows what happened. Knows what to do next.

Bring one real growth question. We'll show you the verdict on your own data.